Designer & Art Director · Fieldnote Studio
Jessica Lauren
Fifteen years of art direction for publishing and product brands, from magazine covers to app launches. Jessica opens day one of Eventside 2026.
- 2Talks
- 1Workshop
- 15Years in design
About Jessica
Jessica has spent fifteen years as an art director for publishing and product brands. Her studio helps teams find a visual voice that still feels human at scale.
Before founding Fieldnote Studio in 2018 she led the visual design of two weekly magazines and the launch of a reading app. Her team now works with product companies that want their brand to feel the same on a phone screen, a printed programme and a stage backdrop.
On stage she shows the drafts as well as the finished work: the rejected directions, the brief that changed halfway, the version the client loved and the one that shipped.
Her sessions
Two talks and a hands-on workshop. Tap the heart to keep a session in your agenda.
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20Sun, Dec
Main stage · KeynoteStop making pretty stuff: design with soul
Why the work people remember is rarely the most polished, and how to keep the rough edges that make a brand feel human.
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21Mon, Dec
Studio A · TalkMoodboards that survive the meeting
How to present a visual direction so the room argues about the idea, not about the shade of blue. With the moodboards from three real pitches, and what each client said.
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22Tue, Dec
Studio B · WorkshopArt direction for product teams
Bring a screen you are working on. In small groups we build a one-page art direction brief and test it on each other’s work. VIP pass, 24 seats.
From last year’s stage
Ten minutes from Jessica’s 2025 talk on rebuilding a magazine brand for a phone screen.
Nobody remembers the grid. They remember how it made them feel.
10:24
Play the talk preview
See you in Vancouver
Early-bird passes are 20% off until December 1. After that, prices go up and the workshop seats tend to go first.
Early-bird price ends in
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