1. Apple adding NFC tag reading to its next operating system update could completely change the way brands engage with consumers.
Near-field communication has been on phones for years, but reading tags was closed to most brands. Opening it up means a poster, a bottle or a shelf label can start an experience with one tap, with no app or QR code needed.
The best brand experiences start where people already are, not in another app.”
2. What could this mean for the future of advertising?
Advertising shifts from interruption to invitation: the person chooses to tap. That makes measurement simpler and the creative harder, because the moment after the tap has to be worth it.
Expect the first campaigns in retail and live events, where the physical object is already the ad and every tap shows which placement worked.
- Tags cost a few cents and need no batteries.
- Every tap is first-party data, given with the person’s intent, which matters more each year as third-party tracking disappears.
3. Key Points Of This Session
- Sales/Marketing Strategy
- Share knowledge, ideas and skills
- Search Marketing: SEO & PPC
- Influencer Marketing
