Event marketing, design and production: what we learn running Eventside, written by our team and our speakers.
Valentin Erns
Announce
Hallway conversations, hot takes and the questions attendees kept asking between sessions, from design system debates to the one slide everyone photographed.
Read More: The community view: Overheard at Eventside
Marilyn Jood
Marketing
There is no formula, but there are patterns: a strong first second, one clear idea and a reason to share. We break down three campaigns that travelled far.
Read More: Viral Marketing: How to Create a Viral Video
Karl Woods
Marketing
NFC tag reading on every phone could turn posters, packaging and venues into one-tap brand experiences. Here is what changes for advertisers.
Read More: The Apple effect on the future of brand engagement
Abraham Stach
Marketing
Short video, private communities and AI search are changing how events get found. We picked the five trends our speakers keep returning to and added one practical step for each.
Read More: 5 Great Marketing Trends to Follow in 2026
John Peter
Marketing
Start with one audience and one goal, then build a calendar you can actually keep. This guide covers audits, themes, formats and a simple monthly review.
Read More: How to Plan a Content Marketing Strategy
Jessica Urlan
Marketing
Can’t make it to Vancouver? Every talk and workshop will stream live, with replays for ticket holders. Here is how the online pass works and which sessions include live Q&A.
Read More: UPDATE: Every Eventside session will also stream onlineStart with one audience and one goal, then build a calendar you can actually keep.
John Peter
Marketing
Short video, private communities and AI search are changing how events get found. Here is what to try first.
Abraham Stach
Marketing
There is no formula, but there are patterns: a strong first second, one clear idea and a reason to share.
Marilyn Jood
Marketing
Hallway conversations, hot takes and the questions attendees kept asking between sessions.
Valentin Erns
Announce
Can’t make it to Vancouver? Every talk and workshop will stream live, with replays for ticket holders.
Jessica Urlan
Marketing
NFC tag reading on every phone could turn posters, packaging and venues into one-tap brand experiences.
Karl Woods
Marketing
Start with one audience and one goal, then build a calendar you can actually keep.
John Peter
Marketing
Short video, private communities and AI search are changing how events get found. Here is what to try first.
Abraham Stach
Marketing
There is no formula, but there are patterns: a strong first second, one clear idea and a reason to share.
Marilyn Jood
Marketing
Early-bird passes are 20% off until December 1. After that, prices go up and the workshop seats tend to go first.
Early-bird price ends in
