Notes from the backstage

Event marketing, design and production: what we learn running Eventside, written by our team and our speakers.

Our Latest Articles

Read our latest articles on Marketing Category

Start with one audience and one goal, then build a calendar you can actually keep.

John Peter Marketing

Short video, private communities and AI search are changing how events get found. Here is what to try first.

Abraham Stach Marketing

There is no formula, but there are patterns: a strong first second, one clear idea and a reason to share.

Marilyn Jood Marketing

Hallway conversations, hot takes and the questions attendees kept asking between sessions.

Valentin Erns Announce

Can’t make it to Vancouver? Every talk and workshop will stream live, with replays for ticket holders.

Jessica Urlan Marketing

NFC tag reading on every phone could turn posters, packaging and venues into one-tap brand experiences.

Karl Woods Marketing

Start with one audience and one goal, then build a calendar you can actually keep.

John Peter Marketing

Short video, private communities and AI search are changing how events get found. Here is what to try first.

Abraham Stach Marketing

There is no formula, but there are patterns: a strong first second, one clear idea and a reason to share.

Marilyn Jood Marketing

Early-bird passes are 20% off until December 1. After that, prices go up and the workshop seats tend to go first.

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